10 - Wild Card
The TikTok Effect: How Short-Form Video is Rewriting the Music Industry Photo from STUPIDDOPE . In today's music industry, a hit song doesn't need a radio debut, music video, or a major label push—it just needs a trending TikTok sound. The app, formerly known as a lip-syncing platform called Musical.ly, has quickly become one of the most powerful tools for music discovery and promotion. From underground artists blowing up overnight to decades-old songs resurfacing on the charts, TikTok has reshaped the way that audiences engage with music. What was once a place for memes and viral dances has turned into a catalyst for a new music economy—one where users, rather than executives, determine what becomes a hit. As artists and labels scramble to adapt to this fast-paced environment, it's clear that TikTok has become a huge influence on the music industry. TikTok's algorithm is the main force behind the spread of new music. The platform's "For You Page" is d...
